Ajvatovica occupies a prominent place in the mosaic of spirituality in Bosnia and Herzegovina, having preserved the pre-Islamic intangible heritage through the cult of water, a hint of the renewal of spring and the magic of the fertility of plants, livestock and other things. Transformed into an Islamic ritual, enriched with the mystical legend of Ajvaz Deda, Ajvatovica has been held for centuries on the seventh Monday after the St. George’s Day. On that day, the faithful, motivated by a deep and sincere feeling of gratitude, with the intention of preserving the memory of Ajvaz-Ded and bringing water to Prusac, visit the spring and recite prayers. The spring was named Ajvatovica after Ajvaz-Deda.

Nowadays Ajvatovica is celebrated throughout Bosnia through the “Days of Ajvatovica” event, especially in the municipalities of Central Bosnia (Gornji Vakuf, Donji Vakuf, Bugojno, Travnik), with the central event held in Prusac.

The pilgrimage to Ajvatovica involves a certain ceremony consisting of several segments of a religious ritual, the formation of a ceremonial procession of horsemen that passes through the rock and ends with a joint ceremony of performing midday prayers in the open air.