A meeting was held at the premises of the Federal Ministry of Culture and Sports with representatives of the “Moda M – Fashion M” Association: President Selma Maličbegović and Assistant Sara Dervišević. Anita Vlašić participated in the meeting on behalf of the Ministry.

President Maličbegović presented the “Photomodel of Bosnia and Herzegovina” project—a unique event that extends well beyond the scope of traditional fashion competitions. It was highlighted that the national final, scheduled for the end of the year, serves as a platform to promote Bosnia and Herzegovina, its people, its creativity, and its potential. This is achieved by connecting the fashion sector, young designers, domestic brands, and various segments of the creative industries. The project also focuses on empowering young people, offering them opportunities to build self-confidence, communication skills, and public speaking abilities, while fostering both personal and professional development.

The Ministry representative expressed support for initiatives that—through culture, creativity, and work with youth—contribute to the affirmation of positive social values ​​and the promotion of Bosnia and Herzegovina, both domestically and internationally. She further emphasized that investing in young people—their skills and creative potential—as well as supporting the domestic creative industry, represents a significant contribution to societal development and the strengthening of Bosnia and Herzegovina’s cultural and creative identity.